Curb appeal is one of the most important aspects of your marketing and the first way to make a house more saleable. If the house or yard looks poorly maintained from the street, it is doubtful that many people will even desire further viewing. It is critical to have the yard in the best possible shape; lawn mowed and trimmed, leaves picked up, windows and screens washed, any sidewalks swept clean and a paint-job that looks fresh. A few seasonal decorations help, as well. If the sale is during the summer months, a pot or two of flowers by the front door will add a nice touch.