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Effective Brand management with Anti- Counterfeiting Solutions

The business landscape with its technology enabled environment has provided enterprise opportunities to expand globally and find a strong web footing. Through the process of building their business, enterprises tend to create a relationship with their customers. By maintaining a strong brand worldwide enterprise can maintain a strong customer base. As the brand is not just a trademark or name but an enterprise’s identity, reflecting its intrinsic nature and character, every enterprise needs to protect it. However, with the ever changing demands of the customers, enterprises are challenged to upgrade the technology, products and services. Such environmental changes pave the way for online frauds, copyright and patent thefts and counterfeiting activities.